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2019 Marketing That Works
Thursday, September 26, 2019 at 3:00PM

Dimension Mill
642 N Madison St.
Bloomington, IN 47404


You're passionate about what you do; the mission of your new company, the excitement of your event, but you struggle to convince news media to cover it. Writing a press release seems overwhelming and who to send it to, a great unknown. Does this sound familiar? Are you looking to refresh your marketing plan or develop one for the first time? Join Danielle McClelland, Executive Director of BCT Management, Inc., the private non-profit which manages the Buskirk-Chumley Theater for a brief but vigorous program where we will:

    - find the compelling story at the heart of your event or company;
    - develop talking points to share with all of your team members;
    - establish a template press release that will eliminate the blank page jitters; and
    - practice pitching a story to a potential media outlet.

Participants will leave the program with confidence in their ability to sell their event to potential donors/sponsors, audiences, and news outlets. This event is part of the BCT’s 2019 Educational Workshop Series. Other sessions are Panic-Free Event Planning and Event Tech 101. More information about the series, as well as about our Arts Start Up Seminar, can be found on the BCT’s website.