Abercrombie & Fitch conquered malls in the late ‘90s and early ‘00s with gorgeous models, pulsing dance beats and a fierce scent. But the company’s “all-American” image shattered as its problematic marketing and hiring practices came to light. Directed by Alison Klayman, the documentary White Hot: The Rise And Fall of Abercrombie & Fitch uses primary source interviews, advertising images, and legal documents to both explore the brand’s pop-culture dominance and reveal the many fissures that bloomed into outright cracks. The panel to follow will feature a discussion and Q&A with Babson faculty members Anjali Bal (Marketing), Mahdi Majbouri (Economics), Kerry Rourke (Arts & Humanities) and Jonathan Sims (Management). It will be moderated by Professor Michele Kerrigan (Management).

Co-Sponsored by the Management Division and Arts & Humanities Division

Due to screening rights, this event is open to members of the Babson community only.