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2026 Lecture: The Small Screen Grows Up
With Mimi Avins: How TV Reflected Social Change and Influenced American Culture in the 1970s and Beyond
Thursday, July 16, 2026 at 5:30PM

The Sun Valley Museum of Art
191 5th Street E.
Sun Valley Museum of Art
Ketchum, ID 83340


In the beginning of the 1970s, Portland philanthropist Jordan D. Schnitzer began collecting what grew into an extraordinary trove of contemporary art, some of which will be on display in SVMOA’s summer exhibition. His varied and often adventurous choices invite the question of whether art, in all its forms, impacted and influenced American culture or reflected it. In the case of TV at the dawn of the ‘70s, the answer would be both. But television’s post-midcentury transformation took a while. The TV programs broadcast in the ‘60s and most of the early ‘70s lacked the revolutionary spirit of America’s turbulent ‘60s. Popular shows like ““Bonanza,” “Marcus Welby, M.D” and “The Beverly Hillbillies” depicted wholesome families living in idyllic worlds. On TV, it seemed the ‘60s had never happened. But then came a sea change, spawned by the situation comedies of risk-taking creators like Norman Lear. “All in the Family,” “Maude,” “The Mary Tyler Moore Show” and “MASH” entwined themes of racism, generational conflict, marital discord and class struggles into comedies viewers loved. How and why did that happen? Stay tuned…..



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