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PEN World Voices Festival presents
Flexibility in Advertising
Mini-messages, writ large.
Sunday, May 5, 2013 at 1:00PM
The Frederick P Rose Auditorium
The Cooper Union
41 Cooper Square
You know them from their iconic subway ads and billboards. Inspired by the sort of originality exemplified
by Manhattan Mini Storage, this conversation will feature
cultural strategist and deputy director New Museum Karen
Wong, a novelist and former advertising industry insider,
and the charismatic Archie Gottesman, Co-Owner and Chief
Branding Officer of Edison Properties, parent company
of Manhattan Mini Storage. Together they will explore the
boundaries and limitations of marketing and public presence,
and explore the exciting and imaginative new ground that
can be broken when storytelling and business intersect.